The healthcare industry has been very slow and sluggish in adopting social media as an active and impressive way of meeting and discussing with patients and customers.
Anyway, it should be noted that the healthcare industry is highly regulated, that birthed the difficulty in social media challenges. Some of these reasons are briefly mentioned below.
- Reputation: Company’s reputation and image are of utmost concern to healthcare companies. In fact, to buy real YouTube views can affect company’s reputation.
With the current condition of healthcare, they have several scrutinies on the income they generate. That shows that information to be giving out via social media should not be perceived negatively.
- Company Policies: Health industries frown and in most cases disable or block social media usage on their networks.
Productivity is one most significant reason this decision is made amidst other concerns like hackers, viruses and other Internet glitches that are rampant on the Internet today, and this sends fears to healthcare companies.
- Time And Stress: It is not a hidden fact that healthcare personnel are ever busy. From the doctors, nurses, and other health officials that interact with patients are well loaded with work.
In fact, seeing a doctor over with short notice is becoming a fiction.
Therefore, if meeting their patients- their primary goal, is hard to reach, how could they interact with people on social media?
- Benefits Are Not Feasible: Return on Investments calculations might not be feasible for healthcare companies, thus the reason they are reluctant.
They see that companies would choose their health care insurance based on coverage option and price, and not based on their activeness on social media.
- The Health Insurance Portability And Accountability Act (HIPAA): HIPAA protects privacy for patients which are the sole customers for the healthcare industry. Any attempt to reveal protected health information may attract a fine. And could as well damage the company’s reputation.